For Biamp the past two or three months have been, to say the least, interesting. We finished our fiscal year the end of September with both revenue and profit records for the sixth year in a row. That’s thanks in great part to you. But at the same time we’re all experiencing a virtual earthquake shaking the global economy, which has the potential for lasting painfully long before it is corrected. read more >

As you know from your trip to Portland, I’m very enthusiastic about our VoIP prospects. Since that week, I have made calls on integrators and consultants in the Chicago, Los Angeles, Tampa and Phoenix markets. In every meeting, we talked about our new VoIP-2 Card for Audia® and in every case we related just how big this occasion is to developing new business for that organization. That’s why I’m convinced that VoIP is truly one of those career opportunities for you. read more >

Tech Support Continues to Grow

We’ve added another Applications Engineer, Dane Miller, who will be working out of our Brisbane office. Biamp’s global presence is continuing to extend its reach.

What does that mean for you? It means that if you need technical assistance Monday-Friday, no matter the time, we’ve got someone available to help you out.

To find out more about our Applications Engineers, visit

Biamp.com/support

Do you wish you could connect more with your customers, but don’t really have the time or energy? Here are some tips from our marketing department on how to create effective email campaigns.

Interest Them

The first step in getting someone to open an email is a subject line that captures their attention. It could be funny. Or it could be news. But it has to relate something of interest to your audience.
Remember: what’s in it for them?

First, solve a problem

You know your customers better than anyone. You know what they need and you know what their problems are. Take your product or service and show them how it resolves a challenge.
Example: You need to make your projects more profitable. Audia® based systems do exactly that.

Sell the benefit

Great, you have a problem solved, but what is the proof? And more importantly, what does it mean for them? Will it give them an advantage? Will it save them money? Remember, it’s not what you’re selling, it’s what they’re getting.

Example: By giving you the power to create extraordinary networks that are integrated into one scalable Ethernet network, Biamp delivers the systems that can be installed more quickly and easily than ever.

Keep it short

Time is money and no one has enough of either. So get to the point. Besides, concise writing is strong writing. Keep the adjectives to a minimum and the points you’re making few.

Keep it short, part 2

Break it up. It’s tempting to put in as much information as possible, but it’s better to make one point and have your audience remember it than to make five and have them remember none. Plan a series of messages so that your information is always fresh.

Call to action

There must be a goal for this message. It could be as simple as remember you or more involved like visiting a website or calling for more information. Placing an order is an unrealistic goal for a single ad, direct mail or email. It can happen, but it’s the exception,
not the rule.

Stay top of mind

This is how sales are made. By continually sending new messages or new information, they’ll remember you first when it does come time to pick up that phone.

But don’t overdo it

An email every three weeks or so is a good rule. Any more than that and they will remember you, and not it a good way. You’ll be a new member of the spam filter – a sure way they’ll never hear what you have to say.

There are some great new tools our Applications Engineers have developed. Visit the My Account area of Biamp.com to see the new VoIP Q&A sheet and the VoIP Checklist, an interactive form that helps you spec a project with VoIP to make sure your i’s and t’s are dotted and crossed, respectively.

These documents will also be added to the Distance Conferencing Systems area of the website, so everyone can access them.

Feedback

Tell us how you use the Application Bulletins we send out.

Visit the Biamp Forum and let us know.

We Want to Feature Your Work

Send us the details of an installation that includes Biamp products and use SoundOff to share your work with your industry.

Be sure to include the challenges and successes (and photos) that went with the project.

We can all learn from the experiences of others.

Email: amasciarotte@biamp.com